UI/UX
Bottle Label
In order to engage fans with the sports team who join the team’s event,
we first sketched out the fan's journey through field research.
We could see that more fans could be interested in the team
if they could easily get information out of their natural behavior through this.
As one of the natural ways to get information easily, we have designed a label with a QR code
that can provide team information to PET bottles that are provided free of charge at the event venue.
| Iwaki, Japan, 2016